Apple on Thursday sent out invitations for a press event on March 9 at the Yerba Buena Center for the Arts Theater in San Francisco. The company has held many of its product introductions in the downtown venue, which is larger than the Town Hall auditorium on its campus.
The lowest-end Apple Watch will cost $349. The company announced the device during a star-studded event in September. At the same time, it introduced its bigger-screen iPhone 6 and iPhone 6 Plus devices. It also held an event in October to unveil its newest iPads and Macs, including the high resolution iMac.
Apple Watch is the first major new product category for the company since the “magical” iPad in 2010. It’s also the first new push by Apple under Cook’s leadership. Cook had promised for over a year that Apple would introduce “amazing” new products in 2014 and enter “exciting new product categories” beyond its wildly successful smartphones, tablets and computers. Apple Watch, along with the new Apple Pay mobile-payments service, fulfill that vow.